Beyond Food Experience is the theme at THAIFEX - Anuga Asia 2024

Koelnmesse GmbH

Monday, 20 May, 2024

Beyond Food Experience is the theme at THAIFEX - Anuga Asia 2024

THAIFEX - Anuga Asia will showcase food and beverage trends that are shaping the industry in Asia. From 28 May until 1 June, in Bangkok, Thailand, over 3000+ exhibitors from 50+ countries/regions will unveil a diverse range of products designed to meet consumer needs for convenience, health, sustainability, cross-category appeal and clear labelling.

This year's tasteInnovation Show will feature products that embody the trade fair's theme, "Beyond Food Experience", including:

  • Plant-based and allergen-free alternatives: Koji Milk, LePlants Plant-Based Clear Protein Powder, and Meatly! Thai Green Curry Plant-based Meat.
  • Functional and fortified ingredients: 137 Degrees Brand Almond Milk, Aadvik Camel Milk Chocolates, Benas Edamame Spread with White Chocolate, CP Chicken.
  • Invisible condiment: Clear Soy Sauce.
  • Advanced sensor and detection technology: Genelix Animal Species Real-Time PCR Detection Kit, Ishida Brand X-Ray Inspection System and Weigher Machine, Shin-ku Bottle and Shin-ku Server.
  • Food Innovation: A Multi-Sensory Experience Awaits.

Exhibitors are pushing the boundaries of what's possible in the F&B industry, with products that are becoming multi-dimensional, catering not just to taste, but health, ethical concerns and convenience needs.

The event will explore multifaceted trends including:

  • Convenience: In response to busy lifestyles, manufacturers are introducing quick, nutritious solutions without compromising taste and quality. Ready-to-eat meals, such as high-protein, superfood-packed quinoa noodle kits, exemplify this trend by providing sustenance without sacrificing convenience.
  • Indulgence, Redefined: Manufacturers are redefining indulgence with sustainable, organic and plant-based products. These offerings cater to health and flavour preferences while addressing consumer needs like lactose intolerance, child development and ethical animal welfare concerns.
  • Plant-Based Boom: The sheer number and variety of plant-based protein products has surged, with products made in innovative formats that are redefining culinary norms. From plant-based seafood curries to new protein formats like refreshing clear plant-based protein drinks, there is a wide range of new products to experience.
  • Transparency: Consumers today want crystal-clear information about what they are eating. This year, there is a surge in "clean label" products, which ethically deliver confidence about the source, authenticity of ingredients and manufacturing processes of F&B products.
  • Beyond Labels: Over 900 exhibitors at THAIFEX - Anuga Asia will showcase halal-certified products, which indicate compliance with religious dietary laws while addressing growing demands for food safety and ethical production. Today, halal-certified foods are increasingly responding to other consumer trends, including organic or plant-based.
  • Sustainability: Sustainable packaging and production are becoming key differentiators for manufacturers. There's a growing emphasis on eco-friendly options, with 25% of private-label products at THAIFEX - Anuga Asia boasting sustainable certifications.

THAIFEX - Anuga Asia will host its first Alternative Protein Flavour and Taste Contest, which will see trade visitors sample and vote for the best alternative products based on taste, texture, aroma and innovation.

As an integral part of the show, THAIFEX - Anuga Asia’s knowledge partner, Innova Market Insights, will be available to provide expert answers to any queries. This presents attendees with a unique advantage to gain critical insights into the pioneering innovations steering the food and beverage industry forward.

THAIFEX - Anuga Asia 2024 promises a transformative exploration into the future of F&B. Trade visitors are invited to engage in an immersive experience that encapsulates taste, experiencing innovation and shaping the food revolution.

To register, visit

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