Australian Made Campaign Chief Executive steps down in July

After 14 years, Australian Made Campaign Chief Executive Ian Harrison will step down at the end of July this year.

Despite his pending departure, Harrison said he would remain an advocate for the nation’s iconic green-and-gold ‘Australian Made, Australian Grown’ (AMAG) logo, which he has been responsible for promoting and administering.

“Australia’s strong nation brand is a great asset for our business community and our economy, but the challenge always is to make that connection. That is exactly what the Aussie Made logo was created to do 32 years ago and, I am pleased to say, is doing so even more powerfully today,” he said.

AMCL Chairman Glenn Cooper AM described Harrison as “outstanding” in the role, and highlighted his dedication and achievements in growing the Campaign and the AMAG logo’s brand equity.

“Ian was responsible for relocating the campaign office from Canberra to Melbourne and building the team we have now, which has been so successful in promoting and administering this great symbol.

“During his time as Chief Executive, the number of businesses registered to use the symbol has grown by 350% to 2700, and it can now be found on more than 20,000 products sold in Australia and around the world. This will increase significantly with its formal inclusion in the federal government’s new country of origin labelling scheme for foods sold in Australia, which becomes mandatory as of 1 July.”

Cooper continued by stating that the organisation is sad to see him leave, but they have begun to look for a suitable replacement.

“Ian and the board have been working on a succession plan for some time and we will be in a position to announce his successor at our July meeting.”

Top image courtesy of Australian Made Campaign.