Augmented reality and AUSPACK

It’s possible that augmented reality (AR) will transform packaging into a dynamic marketing tool that will revolutionise the industry. And you can be one of the first to experience this.

Exhibitions & Trade Fairs, organiser of AUSPACK (7–10 March, Sydney Showground), has teamed up with AR specialist Omniverse Foster Packaging to deliver a direct marketing experience to AUSPACK registrants.

“It’s a physical-to-virtual promotion, taking potential visitors ‘beyond the box’ into an immersive experience of what AUSPACK has to offer,” said Anne-Marie Mina, event executive at Exhibitions & Trade Fairs.

The physical promotional platform is a printed cartonboard box, which will be mailed out as a flat pack and which users can fold into a box.

“The AUSPACK audience can expect this in the mail any time in the next week and can activate the experience on receipt of the box,” Mina said.

Easy step-by-step instructions are printed on the carton: by downloading the AUSPACK AR app (available on Google Play or the App store) and hovering an iPhone or Android device over target areas on each side of the packaging, the user is transported into the AR experience.

The ‘infotainment’ experience incorporates animated artwork of a processing and packaging plant combined with an AUSPACK customised video, developed to deliver a clear message: AUSPACK is the place to go to experience leading-edge technology developments that are shaping the packaging and processing industry’s future.

Omniverse Foster, the supplier of the AR technology behind this campaign, will be demonstrating its full capabilities in this dynamic field on Stand 27 at the show.