Refrigerator bag a game changer for fresh food delivery

A carrier bag with in-built chilling and freezing functions is set to create new opportunities for companies delivering fresh and frozen foods. Developed by a Swedish start-up company, the iFoodbag is a water-resistant paper bag made from a composite material that can protect chilled and frozen food for up to 24 hours as a passive packaging solution.

Designed for e-commerce companies selling foods online and for food retailers, the technology will offer easier and more eco-friendly transportation of frozen and chilled goods, enhanced food quality and reduced need for additives. The company hopes that iFoodbag will also lead to reduced food waste by saving food that would previously have been spoiled in hot climates.

After recently signing an agreement with global packaging company Mondi, iFoodbag has now partnered with Swedish food delivery business Mat.se to deliver foods together with a major car manufacturer. Mat.se and the car manufacturer will enable flexible ordering of foods and recipes directly from the car for next-day delivery, using iFoodbags to deliver frozen and chilled foods to the customer’s home.

“iFoodbag enables us to take our concept a step further by increasing flexibility for our customers and giving us additional delivery alternatives. Ensuring that the food remains chilled even after leaving our delivery vans opens up a whole new world of opportunities,” says Måns Danielsson, CEO at Mat.se.