Food tech start-up connects food with appliances


Tuesday, 10 November, 2015


A company that manages and connects food information has been launched at the Smart Kitchen Summit in Seattle, with initial funding of over US$25 million.

Through its cloud-based platform, Innit combines personalised culinary and nutritional science with information technology, connecting food to appliances, devices and users in order to enhance how consumers select, prepare and cook food.

“We all want to make food tastier and healthier but, until now, we’ve had limited information on the food we eat,” said Eugenio Minvielle, founder and president of Innit. “Innit applies culinary and nutritional science to unlock information within food, empowering people to live tastier, healthier lives.”

Innit is seeking to leverage technology innovations such as advanced sensors, smart appliances, machine learning and on-demand delivery models.

Based in Silicon Valley, Innit’s founders bring together experience in food, technology and science and will work with industry partners to digitise food and enable the connected kitchen.

“One of the biggest areas of innovation in the smart, connected home over the next decade will be the kitchen, growing from $694 million in 2015 to over $10 billion by 2020,” said Michael Wolf, chief analyst at NextMarket Insights and creator of the Smart Kitchen Summit. “Innit’s vision to better utilise and connect food information is a sign of growing innovation within the smart kitchen marketplace."

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