NZMP launches new sports protein ingredient

Fonterra Brands Australia Pty Ltd

Friday, 03 February, 2017


Fonterra’s dairy ingredients business, NZMP, is looking for a bigger slice of the $10 billion sports nutrition market with a new protein ingredient that delivers 10% more protein than other standard whey protein offerings.

Designed for use in sports drinks and energy bars, the protein ingredient is faster acting, as well as being lower in fat, sugar and carbohydrates, than other similar protein products, according to the company.

Fonterra Lead Technologist Neil Fraser said rather than the commonly used cheese whey, NZMP has used lactic casein whey to make the protein ingredient.

The NZMP SureProtein ingredient is currently available in the United States and Japan.

Related News

Submissions welcome for new additive category for coconut milk products

Following regulatory uncertainty about food additive permissions for coconut milk products, Food...

Bacteria in milk linked to arthritis and Crohn's

A common bacteria in milk has been linked to the development of both rheumatoid arthritis and...

Soy milk most nutritional plant-based milk

In a comparison of the nutritional value of different types of milk, researchers concluded that...


  • All content Copyright © 2018 Westwick-Farrow Pty Ltd