New Zealanders digging deep to keep Dunedin a chocolate manufacturing town

Dunedin city councillor Jim O'Malley and a group of volunteers have started crowdfunding in an attempt to raise $20 million so the Cadbury factory in the heart of Dunedin can be kept open.

This is obviously popular with chocolate-loving New Zealanders as on the first day more than 1000 people pledged support raising $1.5 million. Day two of the two-week program raised a similar amount.

It is hoped that if $5–10 million can be raised through the site, bigger players will come to the party so that Dunedin will be able to keep industrial-scale confectionery and chocolate manufacturing in town.