On-demand ink jet label printing

The VP485 colour ink jet label printer from VIP Color Technologies is an industrial-quality printer in a compact desktop design that offers print quality, speed, reliability and ongoing cost effectiveness.

For food and beverage manufacturers wanting the flexibility and cost effectiveness of printing their own colour labels in house, when and where they are needed, and only what is needed, the VP485 can produce high-quality customised product and packaging labels required for branding, promotions or special occasions.

It is also suitable for importing and exporting, where label-specific regionalisation is required for products sold within foreign or ‘niche’ markets.

The VP485 enables users to respond instantly to promotional opportunities or changing market trends with customised marketing messages in fast turnaround times. The unit prints full-colour labels (including images, text and bar codes) utilising the advanced and proven ink jet technology from Hewlett-Packard at high-resolution print quality and full bleed printing capability.

With the VP485, users can economically produce short runs of colour labels avoiding the cost, storage and waste associated with traditional pre-printed labels. Unlike other models, theVP485 is designed with large separate ink tanks to significantly reduce consumable and printing costs.