iPhone app for food allergy sufferers launched

As part of 2012 Food Allergy Awareness Week, GS1 Australia has announced an iPhone app that gives consumers access to extended labelling product data.

The GS1 GoScan was launched yesterday and will be available from September. By scanning a product’s barcode, consumers can receive comprehensive product data, including allergen information, ingredient lists, nutritional content, Daily Intake information and dietary information such as Kosher, Halal, vegan, organic. The app also supplies preparation, usage and storage instructions, country of origin, product descriptions and images.

GS1 Australia CEO Maria Palazzolo said food manufacturers have been diligent in updating food labels to provide consumers with greater information, but the next step to secure food safety needs to be taken.

“We implore companies - from brand owners and manufacturers right through to retailers and wholesalers - to get on board the latest initiative to drive better availability of trusted product information for consumers,” said Palazzolo.

GS1 Australia says it has collaborated with Anaphylaxis Australia to ensure GS1 GoScan meets allergy sufferers’ needs. Anaphylaxis Australia, along with major retailers, international food companies, the Australian Food and Grocery Council (AFGC), Australian universities and other national health organisations, worked in partnership with GS1 Australia to research and develop the app.

“This week is an important vehicle for us to tell allergy sufferers, their friends and families about the new tool that will help them manage their food requirements, by accessing trusted product information via their iPhone at the supermarket,” Palazzolo said.

“At the same time, brand owners can be sure that consumers are accessing up-to-date and accurate information about their products - thereby building brand trust and loyalty.”