MillerCoors launches punch top can

By FoodProcessing Staff
Tuesday, 15 May, 2012

US company MillerCoors has released a new can for its Miller Lite brand. The punch top can has a second tab that can be opened to increase airflow and reduce glug.

The company says the second tab gives a smoother pour and a more enjoyable drinking experience. The tab can be opened with everyday objects like house keys and golf tees - even a US dollar bill, according to the company.

“Miller Lite is giving beer lovers an even more enjoyable drinking experience with the breakthrough punch top can,” said Amy Breeze, director of innovation and activation for Miller Lite. “In our testing, consumers told us they prefer the punch top can three-to-one over the standard beer can because it’s more like drinking from a pilsner glass. We’re proud of our product and think everyone will have a blast exploring different ways to open it.”

The company’s advertising campaign encourages consumers to get creative with tools to open the punch top can. One advertisement sees consumers using items such as a spanner, drumstick and a fishing hook to open the tab.

All Miller Lite and Miller Genuine Draft 12 and 16 oz cans will feature the second tab.

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