As the world ice-cream market continues to grow around 4% a year, Danisco BioActives has launched a global program focusing on Howaru premium probiotics in ice-cream to highlight the high value-adding potential of this range within the category.
To raise awareness of the potential to develop new probiotic ice-cream products, Danisco has developed three frozen dessert concepts: a peach frozen yogurt, a strawberry cultured ice-cream and probiotic-containing vanilla ice-cream, all containing an effective dose of Howaru premium probiotics.
The concepts are part of a complete probiotic demo kit designed to assist manufacturers with new product development in this growing category.
Many new product developments in the frozen dessert category are already proving that Howaru premium probiotics are an effective differentiator in indulgent, healthy ice-cream.
Following the recent launch of High Culture Frozen Yogurt by YoCream, a leading US frozen yogurt manufacturer, Howaru Dophilus was again under the spotlight in an English Toffee Reduced-Fat Ice Cream concept developed at California Polytechnic State University for the Dairy Management Inc booth at this year’s IFT Food Expo.
Numerous clinical studies have demonstrated that Lactobacillus acidophilus NCFM, sold as Howaru Dophilus, supports digestive health and inhibits harmful bacteria in the gut.
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