Spherical gum pack and sleeve

Sleever International has provided a labelling answer for a new Cadbury chewing gum.

Cadbury France's Hollywood, also marketed as Trident in Spain and Stimorol in Northern Europe has been introduced in an innovative spherical pack which will contain 70 pieces of chewing gum, instead of the 10 or 20 currently offered in conventional chewing gum packs.

The product is designed to tap into the fast-moving growth in the gum market, which saw sales up by 16% in the first eight months of 2006.

The new sleeve for Cadbury's Hollywood gum presented us with an interesting set of technical problems, says Eric Masson, Sleever International's European sales director. We chose our advanced SI-OPS-TF/060 sleeving film with its excellent anti-tear properties to ensure the greatest possible safety for the product.

SI-OPS-TF/060 can take the micro perforations which we used to make sure the product can be opened easily while ensuring that it remains clean, he says. The film can be shrunk onto the pack using an ultraviolet system, rather than steam, which ensures that there is no chance whatsoever of any damage to the product during the packaging process.