Ready meals are guilty but not that guilty
The general population believes that ready meals, including store bought pizza (30%), crisps and other savoury snacks (16%) and salt added to food when cooking (10%), contribute the most to the salt intake of people in the UK.
However, the correct answers are bread and cereal products, which actually contribute nearly a quarter of the salt in the UK’s diet.
Interestingly, over half (58%) of respondents believed it should be the responsibility of the food industry to proactively reduce salt content in their products.
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