The ultimate kitchen on the go


By FoodProcessing Staff
Wednesday, 11 October, 2017


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Need a toaster in the centre console in your SUV? What about a rotisserie driven by the power take-off? No? A slow cooker that sits beside the engine? Pasta maker, gas hob, deployable dining table and worktop? OK, how about a herb garden and spice rack in the rear windows?

Celebrity chef Jamie Oliver wanted, and got, all of these features and more.

Jaguar Land Rover’s Special Vehicle Operations (SVO) worked with Oliver to fulfil his dream of the ultimate kitchen on four wheels.

Highlighting the versatility of a Land Rover Discovery, Oliver’s bespoke family SUV comes with a host more cooking features than those listed above. You can add in a barbecue, ice-cream maker, olive oil dispenser and even churn that will make butter as you drive.

Jamie Oliver said: “I gave Land Rover a massive challenge to create the ultimate kitchen on wheels. I dreamt big and asked for a lot, and what they’ve done has blown my mind. I didn’t think they’d actually be able to put a slow cooker next to the engine and an olive oil dispenser in the boot, but they did. The result is an amazing Discovery, tailored perfectly for me and the family — we love it. This unique creation means we can take our culinary adventures to the next level.”

The SVO team prides itself on making the impossible happen, so was only too happy to help bring Oliver’s ideas to life.

David Fairbairn, head of Bespoke at SVO, said: “As a team, we never imagined we would be asked to produce wheels that churn butter so it has been great fun working alongside Jamie to bring his vision to life. He really wanted to push the boundaries of what was possible with this versatile vehicle and the team fully embraced the challenge.

“Discovery helps our customers make every day an adventure, and this special vehicle will give Jamie and his family the chance to cook amazing meals anywhere they want to. The Bespoke team was created by SVO to enable us to really understand our most discerning clients’ needs, so we can tailor vehicles to suit their lifestyle.”

With up to 2500 L of luggage space and clever storage for 21st-century family essentials, the versatile seven-seater Discovery was the perfect vehicle for SVO to modify. There is plenty of room for a custom-made aluminium sink, a flat screen TV and deployable kitchen worktop that also doubles as a dining table. Further touches include a spice drawer, a bespoke pestle and mortar and a Land Rover barbecue.

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