Consumers check labels for 'Australian made'

Research has revealed that ‘Australian made’ is now the third most looked for statement on product labels, with the top two being price related.

The finding, highlighted in research conducted by Colmar Brunton, was welcomed by the Australian Made Campaign (AMCL), with chief executive Ian Harrison saying it proves that Australian consumers want to buy genuine Australian produce.

“The finding that an ‘Australian made’ claim ranks second behind price factors in the information shoppers are looking for clearly establishes that they want to know where their food is coming from and where their products are made. Primarily, they want to buy Australian made and Australian grown,” Harrison said.

Recent changes to country of origin food labelling in Australia will make discovery of provenance easier for shoppers, giving them a better understanding of how much of their food is sourced locally.